william mcdonough cradle to cradle design

McDonough co-founded Make It Right (2006) with Brad Pitt to bring affordable, Cradle to Cradle-inspired homes to the Lower 9th Ward in New Oroto leans after Hurricane Katrina. This artwork takes its name from the popular Cradle to Cradle manifesto by the American architect William McDonough and the German chemist Michael Braungart.

He co-founded two not-for-profit organisations to allow public accessibility to Cradle to Cradle thinking: GreenBlue (2000), to convene industry groups around Cradle to Cradle issues and the Cradle to Cradle Products Innovation Institute (2009), to expand the rigorous product certification program. He is also active with William McDonough + Partners, his architecture practice with offices in Charlottesville, VA, and San Francisco, CA, as well as MBDC, the Cradle to Cradle consulting firm co-founded with Michael Braungart. McDonough advises commercial and governmental leaders worldwide through McDonough Innovation. In 2002 he co-authored Cradle to Cradle: Remaking the Way We Make Things, widely acknowledged as a seminal text of the sustainability movement, which was followed by The Upcycle: Beyond Sustainability- Designing for Abundance (2013). McDonough has written and lectured extensively on design as the first signal of human intention. He was the Inaugural Chair of the World Economic Forum’s MetaCouncil on the Circular Economy (2014-2016) and serves on the Forum’s Global Future Council on the Future of Environment and Natural Resource Security. William McDonough launches The Five Goods inspired by Cradle to Cradle Design. He is the architect of many recognised flagships of sustainable design, including NASA’s Sustainability Base, one of the most innovative facilities in the US government portfolio. grave framework, which has dominated industrial society, is largely the work of William McDonough and Michael Braungart. Trained as an architect, McDonough’s interests and influences range widely and he works at scales from the global to the molecular.

William mcdonough cradle to cradle design